The Effect of Culture on Performance Expectancy, Intention, and Trust in Mobile Payment Adoption

This study aims to investigate the role of culture at an individual level in context m-payment adoption. Specifically, it examines effect uncertainty avoidance and collectivism based on Hofstede cultural dimensions three important constructs technology adoption as well which are performance expectancy, behavioural intention consumer trust. The data was collected Vietnam ranked first development worldwide 2019 test hypotheses. findings confirmed significant impact variables mobile payment positive impacts expectancy trust, trust also aligned previous studies. research contributes body literature not only adoption, but particular general.